Your favourite Levi’s jeans are back in style thanks to Valentino, Miu Miu and more
That’s about to change. For better or worse, jeans are making their way back into wardrobes. We’ve seen them all over the runways: at Celine, flared styles that hark back to the ’70s reign supreme, while Balenciaga’s baggy jeans are deliberately paired with their chunky sneakers as a nod to ’90s fashion.
But if it’s nostalgia that’s making jeans especially attractive now, then you’ll be better off with a pair from Levi’s, the OG of the denim world. Like Uggs and Birkenstocks, the American brand has been seeing something of a revival thanks to its collaborations with high fashion brands like Valentino.
Levi’s has also been making its own efforts to appeal to the new generation of eco-minded shoppers, such as by introducing an environmentally-friendly cotton alternative to replace its denim, or launching its SecondHand platform to offer preloved jeans.
It’s with this same sustainable attitude that Levi’s has taken on a slew of new collaborations that’s putting it in the spotlight again. Their jeans are timeless — ask anyone who owns a pair — but now they’re timely, too. Discover how brands have elevated Levi’s everyday denim offerings with a fashionable twist.